Google Product Shopping Feed (PLA) Tips.

If you have a Data feed for Google Merchant center then you can easily link it to your Google Ad words Account, by Clicking on the "Adwords" tab and provide your AdWord Account ID.

Once Linked. then you need to Create a new Campaign for your feed.
Campaign type should be "Shopping/Products".

if you want to "Filter" Certain products only for this "Campaign" then under the Settings of Magicking Click on "Advance Shopping Setting" and use Inventory Filter. this will Filter your entire Campaign by category, brand etc.

Once Campagin is created it will show your "All Products". You can click on "+" sign next to AdGroup name and Add Product Groups. This is helpful, say if you want to filter certain brands with a higher CPC and or for performance.

So Use Campaign Setting to Filter Products
And use "+" Sign within adGroup to Create Product AdGroups for better performance.

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